Adobe MAX 2026 runs 10–12 November 2026 in Miami Beach and online, with a preconference on 8–9 November in Miami Beach. Roughly a month out, and the registration tiers have both already passed, so here is what it costs and which parts are worth the money.
Dates
- 8–9 November — preconference (Miami Beach, in person)
- 10–12 November — main conference (Miami Beach and online)
- 10–11 November — the online programme
Adobe says attendance is limited and expects MAX to sell out.
The free online pass is the headline for most readers
Free online registration includes keynotes and Sneaks, plus access to online and on-demand sessions.
For anyone not already planning to be in Florida, this is the entire decision. Two items in particular:
Sneaks is the one genuinely unmissable thing at MAX. It is Adobe Research demoing unreleased prototypes on stage — technology that is one to three years from shipping, or that will never ship. Historically it is where features like content-aware fill and Project Cloak first appeared publicly, and it is the clearest annual signal of where Adobe’s tooling is actually heading. It is free, and it is live.
On-demand sessions means the 200+ session catalogue is not time-bound. You do not have to clear two days.
In-person pricing, plainly
All figures in US dollars. Both discounted tiers are gone.
| Pass | Price |
|---|---|
| Full conference (regular, 16 Sept onward) | $1,995 |
| Early Bird (thru 31 July) | $1,595 — closed |
| Advance (1 Aug – 15 Sept) | $1,795 — closed |
| Government / Nonprofit / Education | $1,295 (promo codes 26MGV / 26MNP / 26MED) |
| Student | $399 (promo code 26MSTU) |
| Creative Park 3-day pass | $499 |
| Group of three or more | $1,695 each (after 15 Sept) |
The full pass covers keynotes, Sneaks, sessions and up to three labs, three days of breakfast and lunch, the Welcome Reception, Creative Park, and the Bash.
Bundles, which add the two preconference days:
- Creative Cloud@MAX pass (Sunday–Thursday) — $1,995
- Russell Brown@MAX pass (Sunday–Thursday) — $2,195
Government, education and nonprofit discounts cannot be applied to bundle pricing.
Add-ons: a full-day preconference lab on Monday 9 November is $650 ($550 at the GNE rate) and can only be bought with a full conference pass. A guest Bash pass for a travelling +1 is $200, and the Bash pass add-on is also $200.
Which pass for whom
Students: $399 is the real bargain here, and it is the one tier that genuinely changes the calculus. A full pass at an eighth of the price, with the meals and the evening events included, for an event whose main value to someone early in their career is the room rather than the slides.
The $499 Creative Park pass is a more specific instrument than it looks. It gets you three days of the Creative Park, the Tuesday Welcome Reception, Creative Park Talks, demos and activations, plus the online keynotes and sessions — but no in-person session scheduling at all. So it is a pass for being there and meeting people, not for attending talks. If your reason to go is the hallway, it is a quarter of the price of the reason you were going to give your employer.
The group rate is worth organising for. Three or more purchased together is $1,695 each, saving $300 per head against the regular rate. Studios sending a team should buy in one transaction.
The programme
200+ sessions across tracks including Accelerating Creativity with AI, Branding, and Creative Leadership and Innovation.
Announced speakers include Aaron Draplin (Draplin Design Co.), Chris Do (The Futur), Don Allen Stevenson III, Hayden Hillier-Smith, Laura Jordan Bambach (Uncharted Studio), George Butler, Vinnie Hobbs (VH Post), Marisol Ortega, Adam Kurtz, Vanessa Rivera, S. Murugiah, Liz Mosley, James Barnard, Jolene Delisle, Kristy Campbell, Siobhán Maroney, Ramisha Sattar, Drex Lee, Lauren Glaubach of Pinterest, and Terry Crews.
MAX has always skewed toward design, illustration and video rather than the more technical end of creative work, and the speaker list reflects that. The track that will matter most to anyone building things is Accelerating Creativity with AI — and more than any session, Sneaks, which is free.